Betty Reiter has always had a sense of fashion. She grew up in the fashion capital of Paris and her father was one of Paris’s top fashion and wedding photographers. In 1969 Betty moved to New York and worked in sales for the prestigious Yves St. Laurent for three years. Betty came to Dallas in 1981 where she immediately joined Loretta Blum. Betty still travels to Paris and Milan several times a year to find the latest trends and fashions to bring back to her store at the Plaza at Preston Center.

At Betty Reiter you will find exclusive women’s European sportswear and accessories. Betty also carries fashions from her own private label and New York designers such as Yeohlee. At Betty Reiter you will always find the latest trends right off the fashion runways.