Behind Berry Reiter’s red door, you will find a beautiful collection of luxury European sportswear and accessories from exclusive designers representing Italy, Germany, Japan, England, and France. Betty also carries fashions from her own private label as well as various New York designers, including Yeohlee. Betty continues to travel to Paris and Milan several times a year in order to find and bring back the latest trends and fashions. At Betty Reiter, you are sure to find beautifully sculptural clothing, exquisite fabrics, and urban style that all share a deliberately artful quality.


Growing up in Paris (France, not Texas!), Betty Reiter has always had a sense of fashion. She came by it naturally: her father was one of Paris’ top fashion and wedding photographers. In 1969, Betty moved to New York, and for three years she worked in sales for Yves St. Laurent. After moving to Dallas in 1981, Betty worked for local fashion retailer Loretta Blum before eventually opening her own shop in the Plaza at Preston Center in 1994. Betty’s exclusive lines such as Kirzia and—most notably—Yeohlee, have that “je ne sais quoi” that droves of ladies wish to have in their wardrobes.

Monday – Saturday 9:30 am – 5:30 pm | Sunday Closed
4030 Villanova St